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Thursday, August 17, 2006

Tri-Rail Ad Campaign Featuring Dogs Wins an Award

Way back in May I posted these ads, which turned out to be a big hit. The American Public Transportation Association awarded the South Florida Regional Transportation Authority an AdWheel Award in the Group 2 Print category for the Tri-Rail “Getting You There Faster” campaign.

It's the fifth consecutive year that the transportation authority has taken first prize for its marketing initiatives in this national competition. There was plenty of competition: 750 entries.

“We chose a dog theme for the first major campaign we’ve mounted since construction began, because, let’s face it, the majority of people love dogs and the way they make them feel,” according to SFRTA Director of Marketing Bonnie Arnold (proud mom of a Sheltie). “They inspire loyalty, reliability, warmth and they make us smile, which is just what we want the new and improved Tri-Rail to do.”

The winning entry is “Aviator Dog,” whose message is that the new service can get you to work faster, for $60 a month. The others feature a golden retriever and poodles.

Congrats to Bonnie and her crew.


Blogger Patrick Whiteside said...

Does this mean dogs are welcome on Tri-Rail?

I sure hope so. Otherwise, this would be a pretty disingenuous ad campaign.


4:15 PM  
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1:39 PM  

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